The challenge
WUNDERBAR converts historic car radios so a classic dashboard can speak Bluetooth, USB, and DAB+ — a niche where buyers shop by exact vehicle fitment, not by browsing. The company needed an online store that could answer "does this fit my car?" instantly, carry its distinctive branding, and stop losing buyers in a multi-step checkout.
- No fitment-based product search: customers could not filter by vehicle, construction year, or model
- Storefront design and navigation did not reflect the brand or guide buyers to products
- Multi-step checkout contributing to cart abandonment
- Aging Odoo 15 codebase due for a version upgrade
- No analytics or shopping-feed integration for marketing
Our approach
iVentureTeam designed and built the storefront end to end in Odoo eCommerce, pairing bespoke front-end work with the back-end plumbing a specialty retailer needs.
Fitment search and storefront design
- Homepage search integrated with back-end product filters for vehicle, year of construction, and model
- Clean navbar with clear categories, a mega-menu, and fast access to every section
- Shop and product-detail pages built around large product imagery, feature callouts, and customer reviews
- Custom snippets so the client can assemble new pages without a developer, plus About and lead-generating Contact pages
Checkout and payments
- One-page checkout that compresses the purchase into a single step to cut cart abandonment
- PayPal payment gateway integrated directly into that flow, with multi-currency support
Platform upgrade and marketing stack
- Odoo code migration from version 15 to version 17
- GA4 and Google Merchant Center integrated with Odoo for tracking and shopping feeds
- Responsive design and mobile optimization across the site
Outcomes
WUNDERBAR now sells its restorations through a store that mirrors the quality of the workshop: buyers find the right radio by fitment, check out in one page, and the business runs on a current Odoo version.
- Stronger online presence and increased store sales from the redesigned storefront
- Fitment search removed the biggest pre-purchase question for classic-car owners
- Single-page checkout reduced steps between cart and payment
- Merchant Center and GA4 data now feed marketing decisions; the Odoo 17 codebase keeps the platform supportable
“The new checkout just works — on the current Odoo version, with our custom product options intact. Migration happened without losing a single order.”
Owner · Wunderbar Custom Radio Shop GmbH