The challenge
BeRobin's catalog was expanding faster than its processes. Every new product meant a manual pull from external GS1 databases, promotions ran without a system for credits or referrals, and the storefront theme broke down on mobile and tablet.
- Time-consuming, error-prone manual stock and product imports from external GS1 databases
- No visibility into customer credit, referral logic, or loyalty balances, hampering sales promotions
- Website theme not responsive on mobile and tablet
- Complex vendor and pricelist management creating redundant pricing effort
- Friction in the checkout flow costing conversions
Our approach
iVentureTeam delivered a tailored Odoo build in four tracks: catalog automation, customer-growth tooling, warehouse mobility, and storefront UX.
GS1 automation and customer credit engine
- Automated GS1 product import so the catalog scales without manual data entry
- Custom referral and loyalty credit system with withdrawal rules and store-credit application at checkout
- Dashboards surfacing store-credit history, referral analytics, and real-time product data
Mobile scanning and vendor pricelists
- Mobile barcode scanning system integrated with the backend GS1 database
- Scan-history views, validation workflows, and fallback handling designed for warehouse staff
- Full vendor pricelist module: multi-vendor price synchronization, product creation, code-based rules, and dynamic cost comparison
Storefront and checkout UX
- Responsive layout rework across all screen sizes
- Fixes across cart, product detail, sorting, and checkout workflows
- Real-time validation of stock status, pricing, and customer input
Outcomes
BeRobin now grows its catalog, its customer base, and its warehouse throughput on automation instead of headcount, with Odoo as the digital backbone.
- Manual work cut through automated product import and stock validation
- Faster, mobile-friendly storefront lifting conversion rates
- Customer engagement up via referral, loyalty, and credit programs
- Warehouse efficiency improved with barcode scanning; vendor pricing managed transparently through dynamic pricelist control
“The GS1 and label work removed our biggest bottleneck. Orders come in from the webshop and go out the door without anyone retyping product data.”
Operations Manager · Berobin BV