The challenge
CloudTRACK helps companies manage and control field resources — staff, vehicles, and mobile workers — through change management and business re-engineering built on modern technology. Its own web presence, however, lagged behind the product: the site the team wanted existed only as design files, and generic Odoo themes could not reproduce it.
- Off-the-shelf Odoo themes forced layout compromises that diluted the brand.
- Design updates required developer time for even small content changes.
- The site had to live inside Odoo so website, CRM, and back office stayed on one platform.
Our approach
iVentureTeam converted CloudTRACK's approved designs into a bespoke Odoo theme rather than bending a marketplace template to fit. The work centered on faithful implementation plus long-term editability.
Design-to-theme conversion
- Rebuilt every page template in QWeb with SCSS matching CloudTRACK's typography, color, and spacing rules.
- Structured sections as reusable Odoo building blocks so layouts stay consistent as pages are added.
Responsive and maintainable front end
- Tuned layouts across desktop, tablet, and mobile breakpoints from a single codebase.
- Kept all content editable through Odoo Website Builder, avoiding hard-coded copy.
Outcomes
CloudTRACK now runs a website that looks the way its designers intended and lives on the same Odoo platform as the rest of the business. You can see the live result at cloudtrack.uk.
- Marketing edits pages and publishes content without raising developer tickets.
- One platform serves website and back office, removing a separate CMS to license and patch.
- New landing pages assemble from on-brand blocks instead of one-off builds.
“The site finally matches the quality of our product. Pixel-perfect against our designs, fast, and fully manageable from Odoo.”
Marketing Lead · CloudTRACK