Odoo app guide · Marketing
Odoo Email Marketing: what it does, and what’s new in 20
Odoo Email Marketing sends campaigns to lists built from live database segments — customers by purchase history, leads by stage, parents by class — so targeting stays current without exports.
Deliverability mechanics (domain setup, bounce handling) and the link back to CRM attribution are where implementations win or lose.
14 documented changes in Odoo 20Verified against the release notes · 2026-09
The mechanics that matter in Odoo Email Marketing
- Segment-based mailing lists from any model's filters, always current
- Block-based email builder with A/B testing
- Opens, clicks and replies written back to the recipient's record
- Revenue attribution via UTM links into CRM and Sales
What changed in Odoo 20 Email Marketing
Enhancement 8New feature 5Refactoring 1
- Click trackingEnhancement
- Conditional contentNew feature
- Contact managementEnhancement
- Dynamic mailing listsEnhancement
- Employee/supplier mailingsEnhancement
- Favorite blocksNew feature
- Full-screen editingEnhancement
- Link trackingNew feature
- Mailing template libraryNew feature
- New fontsEnhancement
- New templates and blocksEnhancement
- Product and event snippetsNew feature
- Social media accountsEnhancement
- UTM referenceRefactoring
Each link opens the detailed entry — plain-words explanation, screenshots from a live Odoo 20 database, and the source-code check behind it.
Want Odoo Email Marketing set up the way these mechanics deserve?
Senior consultants, fixed scopes, published pricing — and the team that documents these releases implements them.